Cultural Dynamism

São Paulo is the cultural capital of Brazil. The economic diversity of the state and the multiple ethnic origins of its population generate a vibrant culture. São Paulo city, synthesizing this diversity, is the privileged stage for many cultural events.

São Paulo’s cultural routine includes excellent programs with the best orchestras, opera companies, ballets, exhibitions and shows. A large network of concert halls, movie theaters and varied cultural and leisure facilities guarantee a lively and constant program. Visitors to São Paulo find at their disposal 110 museums, 160 theaters, 300 movie theaters and 93 parks and green areas. The city of São Paulo is also home to the second largest public library in the country, the Mário de Andrade Library, which was founded in 1925 and which has a collection of over three million items.

The São Paulo Museum of Art (MASP) and the São Paulo State Pinacoteca are among the best art museums in Latin America. While MASP houses the most important and comprehensive collection of European art in Latin America, one of the most important collections of Brazilian modern art can be found at the Pinacoteca.

Illustrating the cultural diversity of São Paulo, the city also hosts the Museum Afro-Brazil, with 4,000 works of art related to the cultural context of the black population in Brazil and the Museum of the Portuguese Language, the only one in the world dedicated to the language spoken by 280 million people. The Football Museum, the only one in the world that is fully independent from any club, represents the relationship between football and Brazilian culture through a multi media display and futuristic installations, which are attracting the attention of a diverse audience that includes those less interested in this sport.

Another São Paulo attraction is gastronomy, with 15,000 restaurants, 20,000 bars and 3,000 coffee shop-bakeries. São Paulo is renowned for its pizza, which is served in more than 5,000 stablishments. Altogether, São Paulo offers almost 100,000 restaurants and other food and beverage services. The ethnic and cultural diversity of São Paulo’s population is also reflected in specialized restaurants offering the most varied Brazilian and international cuisine. São Paulo is also considered the haute cuisine capital of the country.

The state also hosts several large events such as the São Paulo International Art Biennial, the International Film FestivalSão Paulo Fashion WeekBrazilian Formula 1 Grand Prix (at Interlagos), Brazilian IndyCar Series Grand Prix, the Virada Cultural – one of the biggest cultural events in the world with 1300 presentations for 24 uninterrupted hours – and the biggest LGBT parade in the world. Sao Paulo also staged the world’s biggest football event: 2014 FIFA World Cup. 

More info:
Department of Tourism (link in Portuguese)